
Man On A Mission
…..Things couldn’t have been going better for Charles Hall in the mid 90s. A talented writer/creative director working for one of the leading advertising agencies in the country, Chiat Day Advertising in New York City. A creative person in that position worked on multi million dollar advertising campaigns with expense accounts to bring to fruition their ideas to promote and sell a variety of blue chip products.
Charles invited friends over to his girlfriend’s loft to celebrate his 30th birthday, listen to some music, one of his many pleasures outside of his love for advertising. The following day he received a phone call that would change his life. Someone attempted to rape a friend of his at the party. The tragedy became a rallying cry to take creative action, a public service campaign was born entitled; THIS IS NOT AN INVITATION TO RAPE ME. Charles pooled his resources in the advertising community to draw attention to the hideous criminal act of that evening, raising awareness to force people to think about their sexual conduct and the ramifications of improper behavior.

Charles Hall
Charles contacted a group of photographers to join him in bringing awareness to his cause, by contributing photographs that would appear in a variety of popular culture magazines. The contributing photographers were Ellen Von Unwerth, Daniella Federricci, Moshe Brahka, Mario de Lopez, Walter Chin, Howard Schatz and Tony Ward.

Ellen von Unwerth

Mario de Lopez

Tony Ward

Press Clippings
Charles was very successful in getting his message across and years later 2007/08 was invited by the government of Scotland to launch the campaign overseas.

Original Campaign Sticker
The studio is pleased to announce that Charles Hal, now a professor at the VCU Brandcenter, in Richmond, Virginial is at it again, this time bringing the campaign to the city of his birth Philadelphia, with the generous support of The Ortner Center for Social Policy at the University of Pennsylvania. A new series of images will be produced and exhibited at the Fox gallery and around campus from February 17th to March 5, 2010. Anyone that is interested in helping us support Mr. Hall in his effort’s please contact the studio at tony@tonyward.com.

Moshe Brahka